Astrotalk to Expand Beyond the Screen with India’s First Astrology Experience Centres

For a brand that built its empire in the palm of India’s digital hand, Astrotalk’s next act is unexpectedly physical. After reaching more than 7 crore users online, the country’s leading astrology platform is stepping into the real world with a new retail format, the Astrotalk Experience Centre.

The first two centres will debut in Delhi-NCR later this year, before expanding to all metro cities by end-2026. The company calls this move a natural progression, a way to bridge the emotional distance between digital consultations and human connection.

“The biggest reason is trust. In India, when people see a physical store, it gives them confidence that the brand is genuine. Even though many users are comfortable online, there are still many who hesitate. With the Experience Centres, they can first meet an astrologer in person, and once they feel comfortable, they may continue online as well,” says Puneet Gupta, Founder & CEO, Astrotalk.

From Screens to Storefronts

The Experience Centres will function as immersive spaces where astrology meets retail therapy. Visitors can consult Vedic astrologers, tarot readers, and palmists, some by appointment, others on a rotating roster. The line-up will change daily, ensuring variety and discovery.

Gupta explains.“The astrologers you see on the app will also be available offline, people can check their ratings and reviews before deciding whom to meet. Pricing will stay consistent with the app, though consultations may be packaged differently, by time slots or session type.”

Transparency, a defining feature of Astrotalk’s digital platform, will carry over offline. Each centre will display astrologer schedules, star ratings, and customer reviews drawn from the app’s database.

This approach, Gupta says, reflects a simple truth, “When something is visible offline, it feels more real and reliable. If someone is unsure about booking online, they can walk in, meet an astrologer face to face, and then decide how they want to continue.”

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Trust, Tangibility and the New Retail Play

Astrotalk’s decision is not merely about consultations. It is also about commerce. The company launched its e-commerce vertical in September last year, selling gemstones, rudraksha, yantras, and other spiritual items online. The traction was immediate and revealing.

Gupta further adds, “Many customers told us they prefer seeing gemstones and rudraksha in person before buying, which gave us the push to create a physical format that combines both consultations and products. In a way, this was always going to be the next step.”

Each Experience Centre will therefore include a curated retail section offering the same authentic products as the online store, but with the sensory assurance of touch and feel. For Gupta, this hybrid model addresses a larger strategic need: sustainability.

“Depending only on online marketing makes it very expensive and difficult to stay profitable,” he says. “With the Centres, we bring everything under one roof, consultations, spiritual products, palmistry, tarot, creating a stronger user experience and a more balanced business model.”

Owning the Format, Not Franchising It

Unlike many retail expansions that chase scale through partnerships, Astrotalk plans to keep its offline journey tightly controlled. All centres will be company-owned, with no franchise model in the mix.

“Our immediate plan is to open two Centres in Delhi-NCR this year,” Gupta says. “Once we see how they perform, we’ll expand to other metros. The idea is to test and refine the format before scaling it across cities by 2026.”

Astrotalk is also particular about location strategy. While premium mall spaces are the top preference, offering both visibility and steady footfall, the company remains open to select high-street spots that align with its brand positioning.

“At the same time, we want these Centres to be exclusive spaces dedicated only to Astrotalk,” Gupta emphasiszes. “Everything inside will be our own, from consultations to products. We do not plan to mix with any other brand or service.”

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Funding the Future In-House

The company raised $14 million in June last year but is not leaning on investors for this new leg of growth. “We are not looking at external funding for the offline expansion, the company is well-capitalised, and we plan to fund this entirely from our own reserves,” Gupta confirms. 

Initial investments for each Experience Centre are estimated between Rs 20–50 lakh, depending on size and location. Once the format stabilises, Astrotalk aims to optimise setup costs to about Rs 20–25 lakh per store.

For now, offline play is not expected to move the revenue needle dramatically. Roughly 95% of Astrotalk’s revenue currently comes from consultations, with the retail segment contributing about 5%.

“In the next three years, offline will not contribute a very large share of overall revenue,” Gupta says. “Its bigger role is to build stronger trust in the brand, which in turn will grow the online business. For us, offline is about credibility and long-term customer confidence rather than immediate revenue.”

Tech-Driven, But Not Tech-Dependent

Despite operating in a sector where algorithmic matchmaking between astrologers and users is crucial, Astrotalk’s offline vision remains resolutely human.

Gupta clarifies. “We rely on a strong algorithmic system that helps match users with astrologers based on preferences and past behaviour. Ratings and reviews help maintain service quality and keep astrologers accountable.”

As for the AI-driven astrology models emerging in the global market, Gupta remains unconvinced. “Astrology is not just mathematics or data points. It is about intuition, spiritual strength, and human connection, something AI cannot replicate. If it was just about predictions, people could already turn to tools like ChatGPT. Our customers want to connect with real astrologers, not chat with a bot.”

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Redefining Spiritual Retail

Astrotalk’s foray into physical retail marks a unique convergence of technology, spirituality, and customer experience. It is also carving a niche that does not yet exist in India’s wellness landscape.

“I don’t think there’s a direct comparison with existing wellness or spirituality stores, none of them offer astrology consultations and spiritual products together under one roof. This will be the first of its kind,” Gupta emphasises.

The strategy goes beyond expansion. It is about insight. Gupta believes these Centres will serve as listening posts for the brand, allowing it to collect real-world feedback and observe customer behaviour beyond digital metrics.

“It is about getting closer to our customers and understanding their needs first-hand. Through the Centres, we will be able to gather real feedback on what they expect and what more they would like to see from us,” he adds.

From the Zodiac to the High Street

Astrotalk’s online success has already reshaped how India consumes astrology through live consultations, verified experts, and app-based transparency. The offline leap, Gupta hopes, will make the experience more tangible and trustworthy, especially for those still hesitant about digital spirituality.

“People want to connect with something they can see,” he says. “When they walk into a store, meet an astrologer, and hold a gemstone in their hand, the experience becomes real. That is what we are bringing to life with Astrotalk Experience Centres.”

If the company’s bet pays off, India’s future of astrology may not just be written in the stars. It may soon be found in a mall near you.