How iD Fresh Is Turning South Indian Staples into a Global Fresh Food Brand
Launched in August 2025, the Ready Mix range marks iD’s entry into a category long dominated by compromise. Each pack, from Rava Idly to Plain Dosa to Protein Idly, promises the comfort of homemade food with none of the chemical trade-offs.
Astrotalk to Expand Beyond the Screen with India’s First Astrology Experience Centres
Astrotalk’s online success has already reshaped how India consumes astrology through live consultations, verified experts, and app-based transparency. The offline leap, Gupta hopes, will make the experience more tangible and trustworthy, especially for those still hesitant about digital spirituality
Haier India’s Rs 8,900 Cr Milestone Backed by 35% Surge in Smart Appliance Sales
AI-enabled refrigerators, connected washing machines, and locally manufactured premium products fuel Haier’s strongest year yet, as the company deepens its India roots with 40,000 dealers and rising digital sales.
Indian Brands Take the Lead in Consumer Love: Study
Rukam Capital’s report- “Aspirations of New India- How Consumers Select, Shop, and Shape Brand Connections’” aimed to showcase the evolving trends in the market that in turn helps brands, startups, and investors to adapt to the evolving mindset of Indian consumers.
Experience Is the New Distribution
Tira and L’Oréal Paris’ tie-up shows how beauty retail is shifting—from discounts to experiences, where data, services, and cultural collaborations drive both sales and loyalty.
Clicks & Bricks Emerge as Key Festive Season Trend; 80% Consumers Plan Online Purchases: Report
One in four consumers (25%) will blend online and offline touchpoints for festive purchases. These omnichannel buyers, motivated by convenience and variety, are now a critical audience for brands pursuing a “clicks and bricks” strategy.
GST 2.0 is an Important Step in Boosting India’s Value-Focused Economy: Kunal Bahl
Effective September 22, 2025, the GST Council’s revised structure consolidates most goods into two primary slabs of 5% and 18%, with many everyday essentials moving into the 5% bracket.
Beer Cheer: How Medusa Is Bridging India’s Beer Gap with a Premium Strong Brew
If beer were a conversation, Singh wanted Medusa to be the one people remember not just for what it said, but for how it made them feel.
From Pop Culture Tees to AI-Driven Drops, India’s Fast Fashion Gets Smarter
From fandom-fuelled pop culture tees to AI-driven micro-batches, labels like The Souled Store, Snitch and Urbanic are blending speed with discipline, rewriting the rules for a young, style-hungry consumer base while proving there’s room for more than one winner in the race.
Rapid Commerce: India’s Next $20 Billion E-commerce Frontier
Currently worth only a few hundred million dollars, the market’s growth trajectory is described as “explosive”, with triple- and quadruple-digit growth possible in the next few years.
From Barn to Bottle: Why India's Dairy Industry Is an Underdog Abroad Despite Contributing 25% to the F&B Pie
From IoT-enabled herd monitoring to cold chain logistics and AI-powered herd management, technology is becoming central to the dairy sector’s transformation. These tools are improving not just milk yield but also traceability and product quality; key to gaining consumer trust.
bigbasket Targets 30% Festive Sales Boost, Banks on Q-Commerce, Fresh Assortments, and Cultural Intelligence
The company already operates 500+ dark stores, servicing most Tier-I and Tier-II cities, and plans to ramp that up to 800 by December 2025, ahead of its previously speculated March 2026 goal.
Omnichannel Becomes the Festive Playbook for Indian Retailers
According to a 2024 industry report, 45% of brands now deploy both online and offline strategies during festive campaigns, underlining the centrality of omnichannel engagement in today’s retail playbook.
Festive Shopping Goes Digital: Over 80% of Consumers to Discover Offers via Social Media, Says Survey
While print ads and television spots once dominated festive marketing, the study shows a sharp pivot in consumer discovery patterns. Influencers, social media feeds, and peer recommendations are now the top entry points into brand promotions.
Festive-Season Buying Predictions for 2025
BigCity’s Festive Consumer Survey 2025 conducted over 1,000+ consumers throughout 26 states and UT.
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