Omnichannel Becomes the Festive Playbook for Indian Retailers
According to a 2024 industry report, 45% of brands now deploy both online and offline strategies during festive campaigns, underlining the centrality of omnichannel engagement in today’s retail playbook.
Festive Shopping Goes Digital: Over 80% of Consumers to Discover Offers via Social Media, Says Survey
While print ads and television spots once dominated festive marketing, the study shows a sharp pivot in consumer discovery patterns. Influencers, social media feeds, and peer recommendations are now the top entry points into brand promotions.
Festive-Season Buying Predictions for 2025
BigCity’s Festive Consumer Survey 2025 conducted over 1,000+ consumers throughout 26 states and UT.
Trends Eclipse Tradition in Rakhi 2025 Sales
Online gifting grew 7.75% year-on-year, with small-town India driving an impressive 42% of total orders.
Trump’s Tariff Salvo: Business Titans Hit Back as Trump Revives Tariff Threats
Key Indian exports such as textiles, jewelry, leather, furniture, and consumer goods will become less competitive compared to products from countries such as Vietnam, Bangladesh, or Mexico.
Flipkart Sees Surge in Mobiles, Electronics, Fashion, Beauty & Home Demand
This surge in demand is a collective reflection of the overall sales the e-commerce company is experiencing throughout the year.
Experience Per Square Foot is the Next Big Trend in Mall Retailing in India
Malls are evolving into community, engagement, and experience hubs rather than remaining just sales-driven spaces.
Why Fragmented Inventory is the Hidden Chaos Behind India’s Quick Commerce Boom
Quick commerce has a seductive reach — but reach without control breeds silent chaos. Unless brands confront fragmentation now, the very wave they’re riding can drown them in stranded capital, margin bleed and eroding consumer trust.
In an Evolving Home Retailing Space, Godrej Interio Says “Home Mirrors Identity”
India’s home and furniture market is estimated at INR 50,000 crore but only INR 8,000 crore of that is organized.
Malabar Gold & Diamonds Eyes INR 78, 000 Cr Turnover in FY26
The company plans to launch 60 showrooms and manufacturing units to achieve the goal.
Kirana V/S Quick Commerce: Q-com’s Impact is Nuanced on Kirana Stores
Even as q-commerce scales, its share in India’s total grocery retail remains modest when viewed at the national level. Largely because 45% of grocery consumption still comes from rural India.
How Furlenco Is Empowering Indians to Live Without the Ownership Baggage
For India’s urban millennials and Gen Zs, especially renters in the 22–35 age group, ownership no longer aligns with their fast-paced, flexible lifestyles.
Quick Commerce Gets a Boost as Indian Brands Shift Budgets and Strategies
Brand investments in q-commerce have surged by 200–300 basis points, translating to 2–3% of average revenue now being deployed into this channel via specific promotions, targeted discounts etc.
From Retail to Rapid: How Sangeetha Mobiles is Scripting its Own Q-Commerce Play using its 800 Stores
In a hybrid hyperlocal approach, the company uses its 800+ stores as fulfilment hubs, enabling 30-minute quick commerce deliveries without extra warehouses.
Parle-G: How India’s Favourite Biscuit Became as Ubiquitous as Salt
Parle-G’s dominance in the Indian biscuit category is unambiguous. With a nearly 40% market share by volume and 30% by value, it continues to outpace competition by a significant margin.
Empower your business. Get practical tips, market insights, and growth strategies delivered to your inbox
By continuing you agree to our Privacy Policy & Terms & Conditions
