Indian Brands Take the Lead in Consumer Love: Study
Rukam Capital’s report- “Aspirations of New India- How Consumers Select, Shop, and Shape Brand Connections’” aimed to showcase the evolving trends in the market that in turn helps brands, startups, and investors to adapt to the evolving mindset of Indian consumers.
Experience Is the New Distribution
Tira and L’Oréal Paris’ tie-up shows how beauty retail is shifting—from discounts to experiences, where data, services, and cultural collaborations drive both sales and loyalty.
Clicks & Bricks Emerge as Key Festive Season Trend; 80% Consumers Plan Online Purchases: Report
One in four consumers (25%) will blend online and offline touchpoints for festive purchases. These omnichannel buyers, motivated by convenience and variety, are now a critical audience for brands pursuing a “clicks and bricks” strategy.
GST 2.0 is an Important Step in Boosting India’s Value-Focused Economy: Kunal Bahl
Effective September 22, 2025, the GST Council’s revised structure consolidates most goods into two primary slabs of 5% and 18%, with many everyday essentials moving into the 5% bracket.
Beer Cheer: How Medusa Is Bridging India’s Beer Gap with a Premium Strong Brew
If beer were a conversation, Singh wanted Medusa to be the one people remember not just for what it said, but for how it made them feel.
From Pop Culture Tees to AI-Driven Drops, India’s Fast Fashion Gets Smarter
From fandom-fuelled pop culture tees to AI-driven micro-batches, labels like The Souled Store, Snitch and Urbanic are blending speed with discipline, rewriting the rules for a young, style-hungry consumer base while proving there’s room for more than one winner in the race.
Rapid Commerce: India’s Next $20 Billion E-commerce Frontier
Currently worth only a few hundred million dollars, the market’s growth trajectory is described as “explosive”, with triple- and quadruple-digit growth possible in the next few years.
From Barn to Bottle: Why India's Dairy Industry Is an Underdog Abroad Despite Contributing 25% to the F&B Pie
From IoT-enabled herd monitoring to cold chain logistics and AI-powered herd management, technology is becoming central to the dairy sector’s transformation. These tools are improving not just milk yield but also traceability and product quality; key to gaining consumer trust.
bigbasket Targets 30% Festive Sales Boost, Banks on Q-Commerce, Fresh Assortments, and Cultural Intelligence
The company already operates 500+ dark stores, servicing most Tier-I and Tier-II cities, and plans to ramp that up to 800 by December 2025, ahead of its previously speculated March 2026 goal.
Omnichannel Becomes the Festive Playbook for Indian Retailers
According to a 2024 industry report, 45% of brands now deploy both online and offline strategies during festive campaigns, underlining the centrality of omnichannel engagement in today’s retail playbook.
Festive Shopping Goes Digital: Over 80% of Consumers to Discover Offers via Social Media, Says Survey
While print ads and television spots once dominated festive marketing, the study shows a sharp pivot in consumer discovery patterns. Influencers, social media feeds, and peer recommendations are now the top entry points into brand promotions.
Festive-Season Buying Predictions for 2025
BigCity’s Festive Consumer Survey 2025 conducted over 1,000+ consumers throughout 26 states and UT.
Trends Eclipse Tradition in Rakhi 2025 Sales
Online gifting grew 7.75% year-on-year, with small-town India driving an impressive 42% of total orders.
Trump’s Tariff Salvo: Business Titans Hit Back as Trump Revives Tariff Threats
Key Indian exports such as textiles, jewelry, leather, furniture, and consumer goods will become less competitive compared to products from countries such as Vietnam, Bangladesh, or Mexico.
Flipkart Sees Surge in Mobiles, Electronics, Fashion, Beauty & Home Demand
This surge in demand is a collective reflection of the overall sales the e-commerce company is experiencing throughout the year.
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