With years of exerience in business journalism, she covers the retail sector and the changing priorities of CFOs, drawing on a background that ranges from retail players, to D2C startups, to hospitality giants.
How iD Fresh Is Turning South Indian Staples into a Global Fresh Food Brand
Launched in August 2025, the Ready Mix range marks iD’s entry into a category long dominated by compromise. Each pack, from Rava Idly to Plain Dosa to Protein Idly, promises the comfort of homemade food with none of the chemical trade-offs.

Astrotalk to Expand Beyond the Screen with India’s First Astrology Experience Centres
Astrotalk’s online success has already reshaped how India consumes astrology through live consultations, verified experts, and app-based transparency. The offline leap, Gupta hopes, will make the experience more tangible and trustworthy, especially for those still hesitant about digital spirituality

Haier India’s Rs 8,900 Cr Milestone Backed by 35% Surge in Smart Appliance Sales
AI-enabled refrigerators, connected washing machines, and locally manufactured premium products fuel Haier’s strongest year yet, as the company deepens its India roots with 40,000 dealers and rising digital sales.

How Cinepolis Foovies Aim to Change the Cinematic Experience
Cinépolis is betting big on food to drive its next phase of growth. With Foovies, the multiplex chain is merging dining and movies into one seamless outing.

From Pop Culture Tees to AI-Driven Drops, India’s Fast Fashion Gets Smarter
From fandom-fuelled pop culture tees to AI-driven micro-batches, labels like The Souled Store, Snitch and Urbanic are blending speed with discipline, rewriting the rules for a young, style-hungry consumer base while proving there’s room for more than one winner in the race.

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