Tilaknagar Industries to Buy Pernod Ricard India’s Imperial Blue Biz Division

Pernod Ricard India has signed a definitive agreement to sell its Imperial Blue business division to Tilaknagar Industries Ltd (TI), a leading player in the spirits market in India.

This sale strengthens Pernod Ricard India’s portfolio, enabling the business to fully tap into premiumization trends and support sustained, profitable growth, said the company in a press statement.

As Pernod Ricard’s second-largest market, India is a strategic priority, and this realignment improves the ability to capitalize on the country’s strong macroeconomic fundamentals and long-term potential.

Upon closing, the transaction is expected to be immediately and meaningfully accretive to Pernod Ricard India’s operating margin and net sales growth rate.

Commenting on the same, Alexandre Ricard, Chairman & CEO of Pernod Ricard, said, “We are pleased to announce the sale of the Imperial Blue business division, a strategic move to sharpen our focus on more profitable and faster growing brands in India, like in the rest of the world. This transaction represents a win-win for all stakeholders involved, both at the global and local level. It fuels our ambition to succeed even further in one of our top markets. This will further streamline our operations as we continue to invest in India’s outstanding growth.”

Jean Touboul, CEO of Pernod Ricard India added, “By exiting the Admix Value segment, this disposal will allow Pernod Ricard India to unlock further profitable growth and sharpen its focus on premiumization and innovation. It will also enable the company to allocate resources more effectively toward high-growth brands such as Royal Stag, which has already surpassed the 30-million cases milestone, Blenders Pride, and international brands like Chivas, Jameson, Absolut, and Ballantine’s. Driving the next phase of growth, we are entering an exciting new chapter, one that will see bold innovations and an expanded premium portfolio tailored specifically for the evolving Indian consumer.”

The transaction remains subject to the approval from the Competition Commission of India, and closing is expected to occur within the coming months.