Shoppers Stop Partners Exclusively with Ace Turtle to Bring G-Star to Indian Consumers

Ace turtle and Shoppers Stop Ltd have today announced a long-term partnership to sell G-STAR to Indian consumers through Shoppers Stop’s extensive retail network. 

As part of this long-term collaboration, G-STAR shop-in-shops will be launched across 24 Shoppers Stop stores in key Indian cities including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri, and Pune, with further expansion planned in the coming months.

This partnership combines Shoppers Stop’s extensive retail reach and customer connect with Ace Turtle’s technology-driven omnichannel expertise, marking a major milestone in G-STAR’s India growth journey.

Speaking on the announcement, Kavindra Mishra, Executive Director & CEO, Shoppers Stop Ltd., said: “At Shoppers Stop, we continue to strengthen our international brand portfolio and deliver world-class fashion experiences to our customers. Our partnership with Ace Turtle for G-STAR marks another step in our commitment to bring premium global brands closer to Indian shoppers through our expansive retail network and omnichannel platforms.”

Nitin Chhabra, CEO, Ace Turtle, added, “This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India. With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.”