RCPL Brings Back Tamil Nadu’s Heritage Personal-Care Brand ‘Velvette’

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has launched Tamil Nadu’s iconic personal-care brand Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family.

Staying true to its promise of providing ‘global quality at affordable prices’, RCPL presents the new Velvette with a range of high-quality premium personal care products.

The new Velvette is a true presentation of the youth’s aspirations that can be met through a perfect blend of legacy formulations and advanced technologies. Representing this philosophy, RCPL has roped in emerging icon and widely popular actress Krithi Shetty as Velvette brand ambassador.

Speaking at the launch, Ketan Mody, Executive Director, Reliance Consumer Products Limited, stated, “The new Velvette is a reflection of India with a billion consumers full of aspirations. Like we are building a progressive future on a solid foundation of our heritage and culture, Velvette is built on its legacy of delivering the richness of our sustainable past and transformed into contemporary formats. The portfolio has been developed with breakthrough technology by the R&D after thorough research, with a focus on delivering a soft, indulgent experience at an affordable price.”

Commenting on the occasion, T Krishnakumar, Director, Reliance Consumer Products Limited, said: “It is with immense pleasure and great pride we are reintroducing the legendary personal care brand from Tamil Nadu - Velvette. It is not just any other personal-care brand but a true reflection of Tamil Nadu’s ethos. Its towering legacy is a testament to the love and affection it has received from consumers over the decades.”

In line with RCPL’s vision of promoting heritage brands of India, the widely popular Velvette is now a flagship brand in the company’s personal-care portfolio.