In a Strong Offline Push, Libas Set to Launch 11 New Stores on 15th of August

Fast-fashion brand Libas is set to launch 11 new stores in a single day across India on August 15. The expansion reflects the brand’s deeper push into India’s dynamic offline market and aligned with its goal of opening 100+ stores by the end of 2025.

The stores will be located in Jasola, Rohini, and Gaur City in Delhi-NCR; Lucknow; Indore; Kochi; Amritsar; Udaipur; Bel Road and Sarjapur in Bengaluru and Mumbai. These markets represent strong consumer demand and digital engagement, said the company.

Commenting on FE Retail queries, Libas official highlights that the expansion is one of its most ambitious offline rollouts.

He said, while Libas has a strong digital-first presence, this aggressive offline expansion is driven by the company vision to bring the brand closer to customers through immersive, high-touch experiences.

Sidhant Keshwani, Founder & CEO of Libas, said, “We operate two store formats. The small-format stores, which account for about 7–8 out of every 10 stores, average around 1,000 sq. ft. The flagship format makes up the remaining 2 out of 10 stores, each spanning over 2,500 sq. ft., with a CAPEX of approximately ₹80 lakh to open.” 

"As we scale across Tier 1 and Tier 2 cities, we’re committed to creating spaces that reflect local aesthetics while delivering a consistent Libas experience. Every store is an opportunity to engage meaningfully, to listen, and to co-create fashion experiences that appeal to our target audience,” he added.

Besides, the upcoming launches are part of Libas’ larger retail and business strategy for 2025, which aims to create a design-led, digitally enabled, and culturally rooted ecosystem for Indian fashion. With a sharp focus on high-growth urban and semi-urban markets, Libas aims to combine speed, style, and strategy in shaping the next phase of its journey.