Flipkart Minutes Marks First Anniversary with 50% MoM Growth

Flipkart, India’s homegrown e-commerce marketplace, has registered 50% month-on-month value growth attracting more than 50 million unique visitors in its first year, the company said.

Marking its first-year anniversary today, the quick commerce arm from Flipkart said Minutes has fulfilled millions of orders across 19 cities covering more than 2,900 pin codes.

It has also created a significant socio-economic impact by generating over 1 lakh jobs across its delivery and micro fulfillment store operations to meet the platform’s rapidly growing consumer demand.

Flipkart Minutes operates across Tier-I and Tier-II cities, including Ahmedabad, Ambala, Bengaluru, Chennai, Delhi NCR (Gurgaon, Noida, Ghaziabad, Faridabad), Guwahati, Jaipur, Kolkata, Kanpur, Lucknow, Mumbai, Pune, Patna, Thane, and more.

With a sharp focus on customers, it said the company has witnessed high customer retention with nearly 60% users placing repeat orders within 14 days.

The platform is powered by Flipkart’s advanced logistics infrastructure (E-Kart) and proprietary technology stack, including real-time inventory sync, AI-led demand forecasting, dynamic routing, and smart substitutions, all enabling high fill rates and faster order completion.

Further, Minutes has seen strong traction among Gen Z, working professionals, and urban households, with non-metro cities such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna emerging as key drivers of demand.

It currently offers curated products across 900+ categories, including high-demand segments such as daily essentials, beverages, personal care, and electronics, among several others.

Notably, Flipkart claims to be India’s first hyperlocal platform to enable real-time smartphone exchange, further expanding its value proposition for urban and non-metro consumers alike.

In its first year of operation, Flipkart Minutes has partnered with nearly 200 direct-to-consumer (D2C) brands, helping them reach customers faster through hyperlocal fulfillment and enhanced brand visibility.

It has also onboarded more than 1,000 Farmer Producer Organisations (FPOs) to supply fresh produce directly to consumers’ doorsteps while enabling better price realisation for farmers and fresher access for customers.

Commenting on the milestone, Kabeer Biswas, Vice President, Flipkart Minutes, said, “Flipkart Minutes’ strong month-on-month growth over the past year reflects our commitment to building a fast, reliable, and inclusive quick commerce ecosystem. We have focused on a scaled and reliable offering, expanding into Tier II cities to drive demand for convenience beyond the metros. We remain dedicated to delivering consistent, high-quality customer experiences through data-led infrastructure, localized execution, and a strong partner network. As India’s digital commerce landscape continues to evolve, Flipkart is focused on developing systems that are inclusive, sustainable, and responsive to the diverse needs of our customers.”

As Flipkart Minutes enters its second year of operations, the company said the focus remains on strengthening its technology backbone, expanding into new cities that are witnessing increased demand for quick commerce, deepening partnerships with brands and FPOs, and enhancing the overall customer experience.