Swiggy Launches ‘Giftables’, an On-Demand Instant Gifting Feature

Swiggy has entered the gifting space with Giftables—a new category designed to help users discover thoughtful, personalised gifts for every occasion and relationship.

Designed to simplify both last-minute and planned gifting, Giftables offers curated gifts across categories, including premium chocolates, cakes, flowers, electronics, jewellery, toys, and more. The service, available through the Swiggy app, is live in Bangalore, and will expand to Mumbai, Delhi, and other metros in the coming days.

Whether it’s a forgotten birthday, a last-minute celebration, or an impromptu house visit, finding the perfect gift quickly and conveniently can be a real challenge. Many shoppers struggle with not knowing what to gift or have to juggle multiple websites and apps to create a complete gifting experience. Giftables makes gifting easy, heartfelt, and hassle-free.

Shoppers can effortlessly browse by occasion, recipient, or category to find the perfect gift. In the coming weeks, users will also be able to get personalised recommendations from an AI-powered gifting chatbot. Simply describe the occasion or the recipient’s personality, whether health-conscious, outgoing, fashion-forward, or elegant, and it will suggest thoughtful, curated gift options.

Shoppers can order cakes from their favourite bakery also along with flowers, sweets with perfume, or cupcakes with toys. This way, a user need not place separate orders for food delivery and Instamart. Giftables' intuitive interface makes it a hassle-free experience. Also, the deliveries can be made to the gifter or directly to the giftee within 10-60 minutes.

On the launch of Giftables, Phani Kishan, Co-founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our vision is to offer unparalleled convenience to our customers. With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.”