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Manpasand Beverages CEO Rakesh Gambhir Steps Down from Position in 6 Months

Manpasand Beverages Limited is an India based company and is engaged in the manufacturing of fruit drink products. It owns brands such as MangoSip, Fruits Up, Manpasand ORS, and OXY Sip.

Retail and food industry veteran Rakesh Gambhir has resigned from the post of CEO at Manpasand Beverages. Gambhir joined Manpasand in January this year after his stint as the business head for India at CG Corp Global, a leading Nepal-based multinational.

Sharing the information, he said, “I’ve resigned from the position of CEO at Manpasand Beverages to lead a startup as CEO & equity partner.

His LinkedIn profile says, he is presently serving as the Cofounder of ARG Nurtifuture, based out of Gurugram, India. He has over 25 years of experience in the FMCG sector blending strategic acumen and expertise in brand development, marketing, and innovation marking him as a thought leader in the industry.

Earlier, Gambhir worked with Reliance Retail, Future Group India etc where he played a pivotal role in taking the company’s marketing and retail strategy to new heights.

Manpasand Beverages Limited is an India based company and is engaged in the manufacturing of fruit drink products. It owns brands such as MangoSip, Fruits Up, Manpasand ORS, and OXY Sip. 

MangoSip, their flagship brand has been recognized as India's 2nd largest selling mango drink.

Manpasand Beverages was established in 1998 by Dhirendra Singh and is also traded on National Stock Exchange. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller Tier-II, semi-rural, and rural markets. 

The company realized the potential of its flagship brand MangoSip after succeeding in Uttar Pradesh. The same distribution formula helped them to grow the number of distributors steadily in other parts of India. The company’s plants are located at Vadodara, Varanasi, UP, Gujrat and Dehradun.

 

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