DRRK Foods Forays into HORECA Segment, Targets INR 100 Cr Revenue

DRRK Foods, the legacy brand behind the globally acclaimed Crown Basmati Rice, is making a strategic entry into India’s fast-growing HORECA (Hotel, Restaurant, Catering) sector. Building on its decades-long reputation and presence in over 60+ countries, the company said it now seeks to strengthen its domestic footprint.

With a targeted expansion across key cities, DRRK Foods aims to generate INR 100 crore in revenue by delivering consistent, premium-quality rice that meets the evolving demands of professional kitchens, institutional buyers, hotels, and catering services across India.

With a turnover exceeding INR 1000 crore, DRRK Foods is targeting key cities such as Delhi NCR, Chennai, Kolkata, and Hyderabad for expansion. This move aligns with DRRK’s broader vision to bring globally trusted quality to the rapidly evolving demands of the country’s HORECA ecosystem.

Sharing on the expansion plan, Vikram Marwaha, JMD, DRRK Foods said, “Our journey with Crown Basmati has earned global acclaim, and we’re now proud to bring that same excellence to India’s vibrant and fast-evolving HORECA market. With our world-class infrastructure, strong logistics, and unwavering commitment to quality, we’re ready to be the trusted partner for professional kitchens across India. This expansion isn’t just a business move, as it’s a reaffirmation of our legacy, a step towards deeper domestic engagement, and a response to the evolving needs of India’s culinary sector.”

As part of its larger vision, DRRK Foods aims to scale overall revenue from INR 1000+ crore in FY25 to INR 2500 crore by FY27. This growth will be powered by a new state-of-the-art processing facility in Madhya Pradesh and a reinforced presence in the B2B foodservice ecosystem, which has seen strong post-pandemic recovery and rising quality benchmarks.

DRRK Foods exports over 80% of its premium rice to the Middle East, Africa, and Southeast Asia, and its footprints is growing in countries including the US, Europe, and Australia.

Simultaneously, the company is strengthening its footprint across modern retail channels, including e-commerce and quick commerce, to ensure Crown rice’s easy access to quality-conscious urban households across India.

DRRK Foods was established in 1967 under the leadership of Mahinder Pal Ji. From its humble beginnings, the company has grown into one of India's leading rice manufacturers and exporters, driven by a mission to touch the lives of countless individuals through superior-quality basmati rice.