Paritosh Desai, Chief Product Officer & CMO, IDfy

Paritosh is an experienced management executive with a focus on product management, design, digital strategy and user experience. Specialising in helping organisations think about creative solutions using user research, data analysis & synthesis and conceptualisation. Experienced in managing projects from concept to execution.

AI-Powered GTM: How FMCG Brands Are Maximising Store Profitability

A one-size-fits-all distribution model no longer suffices. Recognising this, brands are moving closer to the last mile, building direct connections with retailers. And the objective is no longer just reach, it is making every store count.

Paritosh Desai, Chief Product Officer & Chief Marketing Officer, IDfy

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