Devangshu Dutta

Founder & CEO, Third Eyesight | Retail consultant.

About the author: Devangshu Dutta is founder of Third Eyesight, a specialist management consulting firm, and an avid lifetime student of human behaviour.

Everyone Measures CAC, But Who's Counting CFC?

CFC is the residual lifetime value that is lost when a customer walks away from your business not because of price, competition, or even shifting needs, but because of a “burn".

Devangshu Dutta, Founder & CEO, Third Eyesight

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